Corporate Digital Rebrand.
Discovery.
Maple Leaf engaged Majestic to completely re-articulate their vision for their corporate online presence. The focus needed to bring a customer-first approach to how stakeholders were to experience not only the site content, but the newly re-imagined Maple Leaf Foods brand.
Colours.
40% of White Space
40% Primary Colour Palette
20% Secondary Colour Palette
Fonts.
Simple And Clean.
Custom Icons.
We created a set of custom icons for the website.
Inspired Design.
Core assets of the company, food and people, were given priority in the new design.
Responsive Design.
Enriched Advertising.
Majestic brought Maple Leaf’s food and people into stronger prominence in their marketing, with banners that offered the consumer real value (recipes and ingredient knowledge) and enhanced experience through on-demand video and contextual ads before they were even in-market.
ELEMENTAL UI.
For effortless browsing and navigation, user interface elements are consistent in their placing and meaning.
We created a 90 page digital branding guideline covering all digital aspects for Maple Leaf Foods.
The Delicious
Results.
- Consistent/simplified experience.
- Internal benchmarks exceeded.
- Time spent +35% in 6 months post launch.
- Pages viewed +52% in 6 months post launch.
- Renewed internal sense of pride around refreshed online presence.
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