![Kid eating a toast](https://webuildawesome.ca/wp-content/themes/majestic8/img/studies/mapleleaf/banner.jpg)
Corporate Digital Rebrand.
Discovery.
Maple Leaf engaged Majestic to completely re-articulate their vision for their corporate online presence. The focus needed to bring a customer-first approach to how stakeholders were to experience not only the site content, but the newly re-imagined Maple Leaf Foods brand.
![Wireframe](https://webuildawesome.ca/wp-content/themes/majestic8/img/studies/mapleleaf/wireframe.png)
Colours.
40% of White Space
40% Primary Colour Palette
20% Secondary Colour Palette
Fonts.
Simple And Clean.
![Google Fonts logo](https://webuildawesome.ca/wp-content/themes/majestic8/img/studies/mapleleaf/logo-googlefonts.png)
MONSERRAT
BOLD
MEDIUM
REGULAR
ARIAL
BOLD
REGULAR
Inspired Design.
Core assets of the company, food and people, were given priority in the new design.
![Destkop screenshot 1](https://webuildawesome.ca/wp-content/themes/majestic8/img/studies/mapleleaf/art1.jpg?1)
![Destkop screenshot 2](https://webuildawesome.ca/wp-content/themes/majestic8/img/studies/mapleleaf/art2.jpg?1)
![Destkop screenshot 3](https://webuildawesome.ca/wp-content/themes/majestic8/img/studies/mapleleaf/art3.jpg?1)
Responsive Design.
![Mobile screenshot 1](https://webuildawesome.ca/wp-content/themes/majestic8/img/studies/mapleleaf/mobile1.png?1)
![Mobile screenshot 2](https://webuildawesome.ca/wp-content/themes/majestic8/img/studies/mapleleaf/mobile2.png?1)
![Mobile screenshot 3](https://webuildawesome.ca/wp-content/themes/majestic8/img/studies/mapleleaf/mobile3.png?1)
![Mobile screenshot 4](https://webuildawesome.ca/wp-content/themes/majestic8/img/studies/mapleleaf/mobile4.png?1)
ELEMENTAL UI.
For effortless browsing and navigation, user interface elements are consistent in their placing and meaning.
![ELEMENTAL UI: header, buttons, blocks](https://webuildawesome.ca/wp-content/themes/majestic8/img/studies/mapleleaf/elements.png)
We created a 90 page digital branding guideline covering all digital aspects for Maple Leaf Foods.
![Guideline](https://webuildawesome.ca/wp-content/themes/majestic8/img/studies/mapleleaf/guideline.png)
The Delicious
Results.
- Consistent/simplified experience.
- Internal benchmarks exceeded.
- Time spent +35% in 6 months post launch.
- Pages viewed +52% in 6 months post launch.
- Renewed internal sense of pride around refreshed online presence.
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New Corporate presence.
New Corporate
Learn More
![](https://webuildawesome.ca/wp-content/themes/majestic8/img/ourwork/logo-weston.jpg)
New Corporate
presence.
Learn More ![](https://webuildawesome.ca/wp-content/themes/majestic8/img/ourwork/arrow.png)
A brand from scratch.
A brand from
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A brand from
scratch.
Learn More ![](https://webuildawesome.ca/wp-content/themes/majestic8/img/ourwork/arrow.png)
Building a hockey community.
Building a hockey
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Building a hockey
community.
Learn More ![](https://webuildawesome.ca/wp-content/themes/majestic8/img/ourwork/arrow.png)