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Kid eating a toast

Corporate Digital Rebrand.

Discovery.

Maple Leaf engaged Majestic to completely re-articulate their vision for their corporate online presence. The focus needed to bring a customer-first approach to how stakeholders were to experience not only the site content, but the newly re-imagined Maple Leaf Foods brand.

Wireframe

Colours.

40% of White Space

40% Primary Colour Palette

20% Secondary Colour Palette

Fonts.

Simple And Clean.

Google Fonts logo
MONSERRAT
BOLD
MEDIUM
REGULAR
ARIAL
BOLD
REGULAR

Custom Icons.

We created a set of custom icons for the website.

Inspired Design.

Core assets of the company, food and people, were given priority in the new design.

Responsive Design.

Enriched Advertising.

Majestic brought Maple Leaf’s food and people into stronger prominence in their marketing, with banners that offered the consumer real value (recipes and ingredient knowledge) and enhanced experience through on-demand video and contextual ads before they were even in-market.

Banner: healthy habits that change your life
Banner: do you know our recipes?
Width measure Height measure

ELEMENTAL UI.

For effortless browsing and navigation, user interface elements are consistent in their placing and meaning.

ELEMENTAL UI: header, buttons, blocks

We created a 90 page digital branding guideline covering all digital aspects for Maple Leaf Foods.

Guideline

The Delicious
Results.

  • Consistent/simplified experience.
  • Internal benchmarks exceeded.
  • Time spent +35% in 6 months post launch.
  • Pages viewed +52% in 6 months post launch.
  • Renewed internal sense of pride around refreshed online presence.

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new city.

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