Ruffles
Man cave Contest
Strategy, Creative & Development
Majestic was engaged by the Pepsi Foods team to create a digitally focused campaign for their partnership with Budweiser. We led the strategy, concept creation, branding, creative and development of all media assets for this national campaign.
ENGAGING SOCIAL ENTRY
We were able to craft an engaging landing page, using the simple assets we had from Pepsi, without having to organize a specific photo shoot. The landing page showcased the Budweiser and Ruffles products and contest details including prizing incentives. The contest call-to-action was to enter via Facebook or Twitter.
Gamification
The campaign approach was a socially focused
contest coupled with gamification. The contest
incented users to come back and spin-the-wheel
for additional chances to win prizes.
In order to deepen the connection with the brands, we rewarded users for engaging with social during the campaign. These social engagements included inviting friends to participate in contest on Facebook, Tweeting with contest hashtag, watching a video on YouTube or taking a pic on Instagram with contest hashtag, The more they engaged via social, the more users earned more ballots towards the grand prize.
PRIZING
The prizing strategy that was lean, but
very effective as it was perfectly aligned
to the man cave concept. By leveraging our
knowledge & experience with contest-based
campaigns, we were able to provide tremendous
value with lower cost pricing.
DIGITAL MEDIA ASSETS
This campaign was one of the first of
it’s kind using Facebook Canvas on
mobile devices. The Canvas ad unit was
launched by Facebook during the end of
campaign production and we were able to
quickly provide our innovative thinking &
insights to recommend and build the unit
for the client in a few days. Additionally,
we produced all other traditional digital
media ad units for the campaign including
retargeting units to help re-engage with
highly qualified brand loyalists.
