AI UNLEASHED:
A 2025 GUIDE FOR DIGITAL MARKETERS
Our List Of Essential AI Resources to Help Marketers Build Great Campaigns in 2025.
Artificial intelligence (specifically Generative AI) has been digital marketing’s hottest topic since OpenAI launched ChatGPT to the public in November 2022. While it may seem like just yesterday, AI years are more like dog years. A lot has happened in the last 24 months.
Companies, agencies and start-ups are now immersed in the process of assessing how best to leverage this new technology, while drafting usage policies and gauging what impacts (and risks) it will have on their industries - all while trying to keep up with AI innovations that are happening daily.
With that in mind, here is our list of essential AI resources to help digital marketers supercharge their campaigns in 2025.
“Artificial intelligence will have a more profound impact on humanity than fire, electricity and the internet.”
Five Types Of Apps You Should Be Using Now
These five categories of AI applications will increase your productivity dramatically and save you time. Trial them now.
All-Purpose Chatbots
All purpose chatbots are the generalists of the AI world. They create text (marketing copy, news articles, scripts and translations), images, audio (music tracks, sound effects, spoken word and voice-overs) content. These do-it-all LLM-based chatbots also help with coding, summarizing long articles and videos, analyzing & visualizing data, contract redlining and optimizing SEO. The top all-purpose chatbots on the market are:
ChatGPT is now used by 90% of Fortune 500 companies. It features DALL-E 3 integration (an AI image generator), and offers multimodal capabilities that work with not only text, but voice, audio and vision - in 50 languages. It includes emotion detection, voice/facial recognition, and customizable response styles. (e.g.: “write a response to this email like a data scientist would”).
Claude (as in Monet), founded by former OpenAI executives, is an AI focused on safety and risk reduction. It excels at strategy, copy, decision-making and code-writing. Because it is designed to be self-contained and is not connected to the Internet, it is resistant to misuse and rarely hallucinates. However no internet access limits the recency of the information it provides.
Microsoft’s Copilots are a series of AI assistants for various tasks. “We are the Copilot company” said Microsoft CEO Satya Nadella. The main Microsoft Copilot (formerly Bing Chat) works like ChatGPT, while specialized versions support Windows, Microsoft 365 (integrated into Word, Excel, PowerPoint, Outlook and Teams), Sales and Customer Service.
We also recommend looking at Jasper.ai, a platform purpose-built for marketers. While not as versatile as the big 4 above, it excels at both brainstorming and creating marketing content like blogs, social posts and emails, while maintaining brand consistency.
Google Gemini (formerly Bard) is a multimodal generalist that can understand and generate text, code, audio, images, and video. It is part of a family of AI models (also called Gemini) that integrate with Google Workspace (Gmail, Google Docs), Google Cloud Vertex) and Android devices. Gemini Advanced is subscription-based, and designed to tackle complex tasks.
Apple Intelligence
Apple does not have a do-it-all chatbot but Apple Intelligence, just launched with iOS 18.1, offers writing, summarization, and image creation on newer iPhones, iPads, and Macs. It processes all data on-device ensuring a user’s personal data remains private.
Which all-purpose chatbot is best? Don’t worry about it. There’s no need to limit yourself to one AI - they all have their strengths and weaknesses. Use them all!
Business productivity tools
Backed by Jeff Bezos and NVidia, think of Perplexity as a research tool on steroids. It uses multiple LLMs to deliver accurate, up-to-date answers by summarizing web data. Perplexity is committed to transparency, and provides citations, enabling users to verify and explore sources.
Motion and Reclaim.ai help intelligently manage your calendar, tasks and meetings. They automatically adjust your calendar in real-time to accommodate changes and priorities, and suggest the best order to complete your to-do-list, while providing reports on your productivity patterns. Motion focuses on maximizing work productivity and integrates with more platforms. Reclaim is better for individual users, and for managing work/life balance.
Read.ai and spinach.ai are AI-powered meeting support assistants designed to enhance attendee productivity. Both provide meeting summaries with decisions and action items. Read.ai offers comprehensive features like attendee sentiment analysis and integrations with Zoom, Microsoft Teams and Google Meet (these platforms also offer their own integrated Ai-driven note-takers). Spinach excels at managing agile environments and scrums.
Looking for a great tool to help with your presentations? StoryD creates business presentations and pitch decks in minutes. It provides data-driven storytelling (creating narratives from your data) and tailor made presentations at a high level of quality.
If you’re looking for a virtual PMO, look no further than Wrike this cloud-based project management platform organizes and assigns tasks, tracks progress, automates workflows, facilitates communication across teams, and provides resource management, time tracking and reporting. It also integrates with Google Suite, Microsoft Office, Salesforce and Adobe Creative Cloud.
Finally, if you’re looking for a killer app that ties everything together, Make is a powerful process automation generator. It connects apps, platforms, and services to streamline workflows without programming knowledge. For example, it can automate a process where a blog post triggers social media updates, subscriber emails, task creation, engagement tracking, and retargeting campaigns in a single sequence. Make integrates with nearly every relevant platform on the market (including Gen AI platforms), making it ideal for small and agencies.
Image and art creators
The top platforms currently on the market:
Midjourney produces high-quality artistic and imaginative visuals across various artistic styles. It also offers parameters to fine-tune your creations, allows upscaling and provides a community feed where you can get inspiration.
Dall-E (as in Salvador) is an OpenAI product that has recently been integrated into ChatGPT. It excels in photorealistic image generation.
Stable Diffusion is an image generator that provides flexibility, high-quality results, and ability to run on consumer hardware with a modest GPU. This makes it accessible to professional creatives and hobbyists alike.
Adobe Firefly generates images, and excels at generative fill (modify existing images by removing, adding, or replacing elements) and text effects. It is accessible through a standalone web application at firefly.adobe.com or integrations with the Adobe Creative Cloud.
Which platform is best? It depends on what you need:
- Midjourney is the choice if you want artistic expression
- Choose DALL-E 3 you prioritize high-quality, realistic images
- Stable Diffusion is the best option if you prefer a free open-source solution
- Firefly is your choice if you need to stay within the Adobe environment or require professional workflows
Last, if you need illustrations, Illustroke generates vector-based images for use with logos and icons, as well as other images that are best suited to scale, like posters.
User interface tools
Uizard creates and edits wireframes and prototypes. It generates mockups from text prompts, converts screenshots to editable designs, and predicts user attention with heat maps.
Visily Is a brainstorming tool that uses AI to Cuisinart text prompts, screenshots, and sketches into wireframes and prototypes. The platform also offers collaboration and workflow tools that allow teams to work together in real-time.
Figma a preferred tool for many UX designers, is currently integrating multiple AI driven features although these features are still in Beta and will be rolled out to users gradually. You can get access through the platform’s Help Center. If you don’t want to wait, WireGen.ai is an AI-powered plug-in for Figma that automates wireframe creation based on any idea or topic, in minutes.
Development and coding tools
AI coding tools can be incredibly helpful in save time and effort by:
- Generating code from prompts
- Automating repetitive and tedious tasks like image optimization and alt text
- Fast debugging
- Testing accessibility compliance
These features help developers at every level focus on higher-value work.
Github Copilot is an AI-powered code assistant that helps developers code faster with real-time suggestions, completions, IDE integrations, language translations, and explanations. According to GitHub, developers using Copilot report up to 55% faster coding speeds and increased focus on problem-solving and innovation.
Refact.ai is an open-source AI coding assistant that offers several of the same features as GitHub, but offers self-hosted deployment options, which can be a differentiator for companies with strict data security requirements.
Codacy a code quality and security tool offering automated reviews, static analysis, coverage tracking, and vulnerability scanning for 30+ languages. It integrates with GitHub, Bitbucket, and GitLab, allowing developers to fix issues directly in their repositories.
Snyk is a dedicated platform that finds and automatically fixes code security issues, reducing vulnerabilities and IT effort. While GitHub Copilot and Refact.ai focus on AI-assisted coding, Codacy and Snyk provide more code analysis, security and quality assurance.
And when you’re finished writing, designing, developing and testing your websites or SaaS platforms, don’t forget to roast them! Roast My Web is a blunt, witty coworker that analyzes design, UX, and content, delivering actionable feedback with sarcastic humor. It’s a great way to spot weaknesses and inefficiencies your website in a fast, cost-effective and entertaining way.
“Generative AI has the potential to change the world in ways that we can’t even imagine. It has the power to create new ideas, products, and services that will make our lives easier, more productive, and more creative.”
Five AI App & Agent Directories
With thousands of new companies, platforms and agents coming to market every month, it can be time consuming to research, review and select the right tool for your requirements. These sites help you boil the AI ocean:
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Soverin
Soverin is a searchable, curated warehouse and marketplace for AI-based tools. It has vetted 20,000+ tools but only features the top 10% most useful options available.
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AI Parabellum
AI Parabellum is the most easy-to-search database and marketplace for AI tools. It thoroughly tests each submitted tool for quality. It also offers a blog and a newsletter (and a fun coin flip intuition game).
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AI Scout
An extensive directory of AI tools across across 10 categories, including art generation, productivity, sales and education. It provides professionals with a curated list to quickly find the tool they need.
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There’s An AI
For ThatAn AI aggregator and database that features a smart search system, is regularly updated and provides user reviews to assist in selecting the right tool.
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AI Tools Directory
As the name suggests, this AI Tools Directory is a curated and centralized hub that compiles a wide array of artificial intelligence tools across various categories.
Five AI News and Information Sources
Keeping up with AI/Gen-AI can feel like a full-time job. Here are top online resources industry pros read every morning to stay informed:
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Techpresso
A daily email sponsored by Hubspot that provides tech news and insights. Read by 150,000+ professionals from Apple, Nvidia and others.
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Superhuman
An email newsletter with more than 800,000 subscribers and 1.5 Million social followers, who work at the world’s leading startups and enterprises.
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The Rundown
A daily newsletter with AI news and practical tutorials read by 750,000+ professionals from companies like OpenAI and NASA. Part of a larger property that provides an online AI learning hub (see section 4 below).
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The Neuron
The Neuron provides AI trends and tools daily for 475,000+ professionals from companies like Microsoft, Salesforce and others.
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TLDR AI
Daily email read by 500,000+ subscribers that focuses more on technical issues, distilling complex news and academic papers on machine learning, data science and AI innovations into short summaries.
Five AI Online Learning Portals
Want to go a little deeper? Here are 5 online learning portals that provide free and paid courses for both AI beginners and AI power users.
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Marketing Artificial Intelligence Institute
The Marketing Artificial Intelligence Institute dedicated to making artificial intelligence approachable for marketers. It offers educational content, events, online course and partnerships.
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Learn Prompting
Learn Prompting focuses on prompt engineering. Beginner, intermediate and advanced level courses teach users how to effectively communicate with AI models so achieve desired results various tasks.
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The Rundown AI University
Rundown AI University is a comprehensive online platform launched to teach users how to effectively use AI in their work and daily life. It offers tutorials, certificate courses, live workshops, a job board and access to a network of early adopters.
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AI Academy
AI Academy provides simple and practical courses to help user master AI tools and future-proof they careers. It provides more tan 100 tutorials covering various AI topics, from beginner to pro level, with a focus on actionable skills.
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Coursera
Coursera is a leading online learning platform that partners with universities and tech companies to offer a wide array of courses & certifications covering various subjects. Founded by Andrew Ng and Daphne Koller, it has a collaboration with Deeplearning.ai (also founded by NG) to develop educational content solely focused on AI.
…And One Massive Opportunity
Finally, we’ve invited our long-time friend Jennifer Evans, a Toronto-based technologist and serial entrepreneur to tell us what she believes the biggest opportunity is for AI-driven projects in 2025. Jenn is the founder of the B2B News Network, and has recently launched her 4th great company, Pattern Pulse AI, a consultancy that helps businesses define their AI strategy and policies, and communicate them both internally and externally.
BUSINESS ANALYTICS MADE EASY FOR BUSINESSES – AND AGENCIES - OF ALL SIZES.
AI platforms shine at analyzing data, thanks to their large context windows. The main platforms can now process massive datasets with unprecedented depth. Allowable prompts, while varying, can now be so long an entire business dataset can be input.
Here’s a quick context window capacity comparison of 3 of the top all-purpose platforms. These context windows determine how much text AI models can process at once, directly impacting their ability to tackle complex tasks or long conversations:
- Claude 3 (Anthropic):
Up to 200,000 tokens GPT-4o - GPT 4.0 (OpenAI):
Up to 128,000 tokens - Gemini 1.5 (Google):
A whopping 1 million tokens
Let AI transform raw data into actionable insights for your business. Even small and mid-sized businesses (SMBs), including agencies and martech services firms, can input their data— even unstructured — and get free, custom business analyses to uncover trends and opportunities that they might have missed. Simply input current & historical data (and industry data if you have it) for comparison, to answer critical questions like:
1. How do we rank against other businesses?
2. What trends should we focus on?
3. What opportunities are available?
4. What risks lie ahead?
5. How can we grow?
6. How can we be more efficient?
These are the types of questions that consulting firms charge large fees to answer — you can now have the power of one of the big 4 at your fingertips.
Of course, you should always validate the results and apply critical thinking when reviewing them — or use platforms like Sisense or Thoughtspot for deeper, more comprehensive analysis.
While and Gen AI have sparked a lot of excitement, controversy and debate, focusing on specific & targeted use cases can deliver real, meaningful business value.
“Intelligence is the ability to adapt to change”
Stephen Hawking
British theoretical physicist, cosmologist and author
Generative AI Sources
https://www.perplexity.ai/
https://chatgpt.com/
https://copilot.microsoft.com/
https://claude.ai/new
Web Sources
https://www.trendhunter.com/trends/roast-my-design#:~:text=Roast%20My%20Design%20Helps%20You%20Improve%20with%20a%20Free%20Audit%20Using%20AI&Roast%20My%20Design%20is%20an,free%20design%20audit%20for%20websites
https://swimm.io/learn/ai-tools-for-developers/ai-code-review-how-it-works-and-3-tools-you-should-know#:~:text=DeepCode,millions%20of%20software%20development%20repositories
https://webisoft.com/articles/multimodal-model/
https://www.one-beyond.com/building-chatbots-with-ai/
https://thesweetbits.com/reclaim-ai-vs-motion/
https://hackernoon.com/the-10-best-directories-for-ai-tools
https://technologymagazine.com/ai-and-machine-learning/perplexity-ai-a-startup-backed-by-billion-dollar-investors
https://theprocesshacker.com/blog/ai-productivity-tools/
https://skimai.com/10-quotes-by-generative-ai-experts/
https://www.jeffbullas.com/ai-news/#14
https://dlabs.ai/blog/top-ai-blogs-and-websites-to-follow/
https://www.techradar.com/best/best-ai-tools
https://www.techopedia.com/top-10-most-popular-ai-tools
https://www.getguru.com/reference/ai-platforms
https://www.usemotion.com/blog/ai-platforms
https://www.forbes.com/sites/bernardmarr/2024/02/26/the-best-generative-ai-courses-money-can-buy/
https://davidregalado255.medium.com/top-5-generative-ai-apps-you-should-know-6ffc35c92213
https://www.linkedin.com/pulse/why-chatgpt-4o-might-just-make-your-custom-ai-obsolete-glenn-hopper-ruene/
https://zapier.com/blog/claude-vs-chatgpt/
https://www.visily.ai/blog/visily-review/
https://10web.io/ai-tools/visily/
https://careerfoundry.com/en/blog/ux-design/visily/
https://code.visualstudio.com/docs/copilot/overview#:~:text=With%20GitHub%20Copilot%20in%20VS,writing%20and%20iterating%20on%20code
https://www.linkedin.com/pulse/how-ai-chatbots-drive-operational-efficiency-boost-lozovsky-mba-0lghc/
https://clickup.com/blog/ai-platforms/
https://www.turing.com/resources/generative-ai-tools
https://techcrunch.com/2024/11/01/chatgpt-everything-to-know-about-the-ai-chatbot/
https://www.zdnet.com/article/what-is-microsoft-copilot-heres-everything-you-need-to-know/
https://www.techtarget.com/searchenterpriseai/feature/Claude-AI-vs-ChatGPT-How-do-they-compare
https://zapier.com/blog/perplexity-ai/
https://www.youtube.com/live/W2cLi4CMVOA
https://github.blog/news-insights/research/research-quantifying-github-copilots-impact-on-developer-productivity-and-happiness/
Want to learn more about how AI and Gen AI can feed your digital marketing efforts?
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