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Strategy and Creative.

We were engaged by Cheetos to help digitally support their new Flamin’ Hot flavour launch and national activation. We led the digital ideation, strategy and design for this national campaign.

Screen with game info
Screenshot of Cheeteorites landing page

Gamified.

To help extend the Cheeteorite story online, we created the Cheetos® Chester's® Flamin'Hot® Flavor Blaster game. Entrants had the chance to win $ 1,000 if they were able to help Chester blast the Cheeteorites past level 1. Entrants could come back and play daily for more chances to win.

Shared Content.

A leaderboard that showcases high scores and provided bragging rights to users was integral to the game. At the end of each level, users were encouraged to challenge a social media friend or follower to play and beat their score.

Heroes of heat. Leaderboard with scores.

Storytelling.

The activation featured a Cheeteorite that crash-landed to earth, detailing all its stops. We used a section of the site to help bring this story to life.

Flamin’ Hot
Results.

The campaign was an unqualified success for brand exposure:

  • More than 20,000 contest entries.
  • The microsite registered a 15% bounce rate (more than 3x less than industry average).
  • The average time spent on site playing the game was 4:00 minutes.
  • On average users returned to the site 2.6 times.
  • The average user's brand exposure was more than 10 minutes long.
Result game screenshot
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