strategy, concept and development
Majestic built the Scotia Hockey Club around the concept of rewarding fans for their consistent engagement with Scotia's digital properties throughout the hockey season. The campaign propelled awareness of Scotia as Canada's hockey bank, and deepened the relationship between the bank and hockey fans around the country.
Client: Scotiabank
Category: Tech
Service: Loyalty Program
platform build and social engagement
We created an always-on hockey loyalty platform - scotiahockeyclub.com that rewarded fans with an opportunity to win prizes for engaging with the brand.
Club members shared, liked, commented, watched videos, answered trivia questions, referred friends and donated to minor hockey for ballots, to try to win a trip to the Stanley Cup Final.
leveraging star power
Bringing Auston Matthews, Lanny McDonald and PK Subban into the mix allowed fans to become even more engaged with the Hockey Club by having chances to meet/greet them.
The results
Membership increase: 354%*
Engagement increase: 86% each year*
Leads generated through the club: Increased year by year
