TOTAL REBUILD
Majestic was tasked with designing, developing and launching nearly 60 PepsiCo Foods (Frito-Lay and Quaker) brand websites in both Canada and the US.
The newly-minted Hydra platform’s goal was to centralize all food brand's digital properties onto one technical platform. We made it easy for all brands to manage and update their sites, while integrating with multiple 3rd party platforms.
We leveraged a sophisticated custom template that enabled creative flexibility for all brands, while driving cost savings and process improvements.
Finally, we ensured full accessibility compliance (AODA and ADA) and CAN-SPAM/CASL compliance for all brands. We capped off the engagement by training all brand managers on the CMS.