![Bienvenido a La Aventura: descubre lo que puedes lograr](https://webuildawesome.ca/wp-content/themes/majestic8/img/studies/scotiacity/logo.png?v2)
A city within a game.
The Concept.
Majestic created an innovative way to educate Scotiabank's target audience with a fun and interactive game. Similar to what you would expect from Zynga, La Aventura allows players to accumulate points and redeem for real-world prizes, while also being educated on Scotiabank products and services.
Colours.
The Scotiabank colour palette captures and delivers the personality of the brand. It reflects Scotiabank’s dynamic nature and optimistic outlook.
Fonts.
A sans-serif font family was chosen based on its geometrical construction and strong complement to our clean city design framework.
![Scotiabank Modern font](https://webuildawesome.ca/wp-content/themes/majestic8/img/studies/scotiacity/font.png)
Main Buildings.
![Building: Ángel de la Independencia](https://webuildawesome.ca/wp-content/themes/majestic8/img/studies/scotiacity/b_1.png)
Ángel de la
Independencia
![Building: Monumento a la Raza](https://webuildawesome.ca/wp-content/themes/majestic8/img/studies/scotiacity/b_2.png)
Monumento
a la Raza
![Building: Scotiabank](https://webuildawesome.ca/wp-content/themes/majestic8/img/studies/scotiacity/b_3.png)
Scotiabank
![Building: Estadio Azul](https://webuildawesome.ca/wp-content/themes/majestic8/img/studies/scotiacity/b_4.png)
Estadio Azul
Art Direction.
We applied the new brand for the social game across every section of the game using skillful art direction.
![La Aventura: Desktop screenshot 1, quiz example](https://webuildawesome.ca/wp-content/themes/majestic8/img/studies/scotiacity/screen_1.jpg)
![La Aventura: Desktop screenshot 2, landing page](https://webuildawesome.ca/wp-content/themes/majestic8/img/studies/scotiacity/screen_2.jpg)
![La Aventura: Desktop screenshot 3, notification example](https://webuildawesome.ca/wp-content/themes/majestic8/img/studies/scotiacity/screen_3.jpg)
The Virtual Tour Guide.
As part of the game theory design, we created a
virtual tour guide that would help users get
started and give tips throughout the game.
![Goles Locos game logo](https://webuildawesome.ca/wp-content/themes/majestic8/img/studies/scotiacity/goles.png)
Minigame.
We created a game that uses the same 3D physics engine as Angry Birds.
![Goles Locos: Desktop screenshot 1, cloudy score](https://webuildawesome.ca/wp-content/themes/majestic8/img/studies/scotiacity/game_1.jpg)
![Goles Locos: Desktop screenshot 2, level 1](https://webuildawesome.ca/wp-content/themes/majestic8/img/studies/scotiacity/game_2.jpg)
![Goles Locos: Desktop screenshot 3, score results](https://webuildawesome.ca/wp-content/themes/majestic8/img/studies/scotiacity/game_3.jpg)
![Game icons](https://webuildawesome.ca/wp-content/themes/majestic8/img/studies/scotiacity/actions.png)
![Game screenshot: football player](https://webuildawesome.ca/wp-content/themes/majestic8/img/studies/scotiacity/screen.png)
Sounds.
We created custom sounds
to breathe life into the game.
![Fans](https://webuildawesome.ca/wp-content/themes/majestic8/img/studies/scotiacity/fans.png)
The Results.
- Fan growth exceeded target by 40%
- Fan engagement exceeded target by 38%
- Brand awareness metrics increased year-over-year by 8%
View More Cases
![](https://webuildawesome.ca/wp-content/themes/majestic8/img/ourwork/logo-weston.jpg)
New Corporate
presence.
Learn More ![](https://webuildawesome.ca/wp-content/themes/majestic8/img/ourwork/arrow.png)
Building a hockey
community.
Learn More ![](https://webuildawesome.ca/wp-content/themes/majestic8/img/ourwork/arrow.png)
![](https://webuildawesome.ca/wp-content/themes/majestic8/img/ourwork/logo-cheetos.png)
A flamin' hot
experience.
Learn More ![](https://webuildawesome.ca/wp-content/themes/majestic8/img/ourwork/arrow.png)