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A city within a game.

The Concept.

Majestic created an innovative way to educate Scotiabank's target audience with a fun and interactive game. Similar to what you would expect from Zynga, La Aventura allows players to accumulate points and redeem for real-world prizes, while also being educated on Scotiabank products and services.

Colours.

The Scotiabank colour palette captures and delivers the personality of the brand. It reflects Scotiabank’s dynamic nature and optimistic outlook.

Fonts.

A sans-serif font family was chosen based on its geometrical construction and strong complement to our clean city design framework.

Scotiabank Modern font

Main Buildings.

Building: Ángel de la Independencia

Ángel de la
Independencia

Building: Monumento a la Raza

Monumento
a la Raza

Building: Scotiabank

Scotiabank

Building: Estadio Azul

Estadio Azul

Art Direction.

We applied the new brand for the social game across every section of the game using skillful art direction.

The Virtual Tour Guide.

As part of the game theory design, we created a
virtual tour guide that would help users get
started and give tips throughout the game.

Goles Locos game logo

Minigame.

We created a game that uses the same 3D physics engine as Angry Birds.

Game icons
Game screenshot: football player

Sounds.

We created custom sounds
to breathe life into the game.

Fans

The Results.

  • Fan growth exceeded target by 40%
  • Fan engagement exceeded target by 38%
  • Brand awareness metrics increased year-over-year by 8%
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