A city within a game.
Majestic created an innovative way to educate Scotiabank's target audience with a fun and interactive game. Similar to what you would expect from Zynga, La Aventura allows players to accumulate points and redeem for real-world prizes, while also being educated on Scotiabank products and services.
The Scotiabank colour palette captures and delivers the personality of the brand. It reflects Scotiabank’s dynamic nature and optimistic outlook.
A sans-serif font family was chosen based on its geometrical construction and strong complement to our clean city design framework.
Ángel de la
a la Raza
We applied the new brand for the social game across every section of the game using skillful art direction.
The Virtual Tour Guide.
As part of the game theory design, we created a
virtual tour guide that would help users get
started and give tips throughout the game.
We created a game that uses the same 3D physics engine as Angry Birds.
- Fan growth exceeded target by 40%
- Fan engagement exceeded target by 38%
- Brand awareness metrics increased year-over-year by 8%