Marketing insights.
shiny new decade.
Consumer
Disloyalty:
Welcome to
the new normal
Women are a huge opportunity
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Influence 85% of all B2C spending in the U.S.
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Own 40% of all U.S. businesses (12 million+).
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Will control 75% of household discretionary dollars globally by 2028.
Welcome your chatbot overlords. (They’ll you save time and money)
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80% of businesses will have some form of chatbot automation.
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A chatbot can cut customer service costs by more than 30%.
Say,
“what’s up?”
to WhatsApp
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Customer support
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Offer delivery
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Campaign support & fulfillment
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E-vites and reminders
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Product promotions
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Transactional message delivery (e.g., purchase or shipping confirmations)
“Siri, tell me the benefits of Voice Search”.
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More than 25% of adults in the U.S. own a smart speaker.
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Voice searches will account for 50% of all searches in 2020 (ComScore).
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31% of global smartphone users use voice-activated search.
Zero
is the
new #1
This is the result that apears before the start of the search results.
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Generate up to 4x more CTR than you can from a first organic search result
Page load
is paramount
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Up to 50%of mobile users will abandon a page that takes longer than 3-4 seconds to initially load (versus fully load with scripts, tracking code and ads).
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2/3 of shoppers will abandon an online store if pages load slowly
This will allow you to judge page speed, before your customers do.
Regular people are the new celebrities:
the new influencer marketing
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Celebrities are expensive
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Consumers see through paid endorsements
Micro moments are major moments
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Be there.
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Be useful.
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Be quick.
Immerse yourself in Augmented Reality (AR)
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AR increases click-through rates by 33%.
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When a customer can view a product in AR, the likelihood of a successful online sale rises to 40%.
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Virtual fitting rooms and sizing tools from Timberland and Nike.
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Home Depot, Lowe’s and IKEA are leveraging AR to let customers can see what products, furniture and paint will look like in their own living space.
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StubHub is using 3D models of stadiums, parking garages and concession stands to let customers visualize fan experiences before events.
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Bauer is launching an AR app (that Majestic built!) to let hockey players find custom-fitted hockey equipment using a mobile scan.